THE BRAND

CRAFTSMANSHIP

We value craftsmanship; our designs are created with an eye for detail and perfection. Every product is hand-made, and is either produced in our atelier in the Netherlands, or by our high quality manufacturer in Italy. This manufacturer consists of craftsmen with years of experience and knowledge. They produce our items with passion and they focus on details. We do not compromise on quality, and this shows; our products are durable goods, and, if used with love, they will last a lifetime.

IDENTITY

The most important reason for our origination is the army. It is so imprinted in our identity that it’s in the name – ‘Armée’. Activities deriving from the army such as hiking, mountaineering, marching, sailing and flying all inspire us in our designing process. The fabrics which are used, combined with the functionality and high quality of the equipment, lead us to develop new creations in every collection. What we try to do in the end, is take those fabrics, functionalities and high quality and pour it into a contemporary cask of high-end, well-functioning bags for day-to-day use.

STYLE AND FUNCTIONALITY

When it comes to completing an outfit, accessories are a key element. Every fashion forward, self-assured character will find their unique companion in our collection; our items make sure that your personal belongings are protected in a functional and stylish way. Each bag is designed for the urban creatives – men and women – that live in and around the city. They’re in motion and our accessories are there to support them: our well-crafted goods fit their personality and their need for functionality. Wherever the day makes them go, we support their individual style and personal expression.

BEHIND THE BRAND | HOW IT STARTED

At the end of the summer of 2011, Atelier de l’Armée was founded by Joost Doeswijk. After years of working in the fashion business he decided that it was time to create his own world. A place where he is free to explore and doesn’t have to compromise on quality. Joost: ‘It was really hard for me to find a bag with a high-end feel for a reasonable price. When it comes to quality, I don’t believe in fast fashion. I strive to make high quality goods that last for a long time.’

THE TEAM | HOW IT CONTINUES

Rob van Ravenstein | Owner & Creative Manager

In 2018, Rob van Ravenstein stepped into the brand as the new owner and creative manager. With his passion for slow fashion and his eye for timeless design, he brings the brand to a next level. To ensure that the brand’s legacy continues in a dignified manner, Rob decided to build a team of creatives around him.

Meike Ruijs | Designer

She, as the creator, is the driving force behind the emergence of our collectable collections. Her education and experience make her one of the best in the field. Her eye for detail is the greatest safeguard for quality a brand can wish for.

Joep Klerx | Copywriter

As a word artist, Joep adds the cherry on top of the brand’s storyline through words. The visual display of the collections that come to fruition are supported by the outcome of Joep’s collisions with his keyboard.

Esmee van de Pol | Social Media Manager

Most of the brand’s expressions on social media will be the work of Esmee van de Pol. Her sense of imagery ensures that our collections, collaborations, friends and customers are always beautifully portrayed on our social media.

Frankie Boateng | Designer & Product Developer

Frankie Boateng is a true value as our designer and product developer. With his unique style and endlessly creative view on the world (of bags), he ensures the development of products of Atelier de l’Armée is always surprising, yet brand minded.

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